Market analysis
Market analysis earns its cost when it changes a decision about a product, a price, a new market or a partner.
We look at markets from the side of the investor and from the side of the SACCOs, cooperatives, farmers and households that finance and services are meant to reach.
Dickson Turyahabwe leads this work, with Shafiki Sabiiti on survey design, segmentation and analysis.
Market and feasibility assessments
Demand and supply, competition, pricing and the likely take-up of a product or project, usually with a financial model and business plan.
Sector and value-chain studies
Agriculture, commodity trade, agro-processing and microfinance, including the economics of inputs and commodity prices.
Market segmentation
Grouping customers by location, income and need, so that products and prices can be matched to each group.
Customer and product research
Surveys and interviews used to design savings, loan and insurance products for SACCOs and other financial institutions.
How finance is priced and structured
How lenders, guarantors and development finance institutions set terms. Sebyala Samuel has structured credit guarantee facilities with IFC, GuarantCo, ABSA, Old Mutual and Mastercard.
Policy and trade studies
Reviews of the rules and policies that shape a market, such as agricultural trade regulations across a region.
| Client or funder | Assignment | Team member | Year |
|---|---|---|---|
| USAID | Data analysis and market segmentation to identify sanitation markets in Teso, Karamoja, Acholi, Lango, Sebei and Bugisu, and input to a market scorecard (statistician) | Shafiki Sabiiti | 2024 |
| AESA East Africa | Assessment of agricultural trade and market policies in IGAD member states (research associate) | Shafiki Sabiiti | 2025 |
| Mercy Corps and IOM | Market assessment, financial model and business plan for a proposed e-waste cooperative in Bidi Bidi settlement (Team Leader) | Dickson Turyahabwe | 2025 |
| UCCFS (funded by WE EFFECT) | Market research and new savings, loan and micro-insurance products for member SACCOs (Team Leader) | Dickson Turyahabwe | 2015 |
The examples on this page come from work by members of our team, before joining IntrepidX or alongside it. They were not IntrepidX contracts.
Typical outputs
Market assessment reports, segmentation and demand estimates, financial models and business plans, product designs, and short briefs for management or the board.
Discuss an assignment
To discuss an assignment or request company documents for a tender, contact the Company Secretary, Dean Niwarinda, at [email protected].